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Library Marketing Playbook

Last Updated: Oct 11, 2018 07:59AM PDT
THE PURPOSE OF THIS PLAYBOOK

This playbook (attached below) is designed to help your team take tangible steps to build the awareness of your library’s brand and to increase the inclusion of your music among the users of production music. By implementing the following marketing initiatives, we can work together to boost your music usage:
 

  1. Position your brand and build awareness of your library. Refining your library tagline, participating in social media, and creating playlists will reinforce the unique characteristics of your library’s music, and will help keep your library top-of-mind when customers begin their next project.
  2. Drive music auditions and downloads. Social media, video creation, blog content, and SEO all are proven marketing tactics to drive more listeners to your latest album and bring more web traffic to your library page on apmmusic.com.
  3. Support the Account Executives in their sales efforts. Investing in promotional marketing items and events, such as dinners, will go a long way to keeping your library top-of-mind.


Should you have any questions or need additional information, don’t hesitate to contact our Marketing team Marketing@APMmusic.com. Remember, the best way to boost your music usage is to optimize your search metadata and descriptions for each album and track.

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